For those of you who haven’t seen it plastered all over social media, apparently Starbucks is getting quite a bit of trouble from their new “holiday” cups.
Aside from holding your dearly beloved Pike Roast coffee, Starbuck’s cups also symbolize much more when it comes to the holiday season. Consumers are outraged about Starbuck’s newest cup design, which is evidently different from their past designs.
Let’s take a quick look at Starbuck’s holiday cup designs from a few years back:
Pictured above, you can see the Starbuck’s holiday cup’s transformation throughout the years. It’s clearly evident that the cup’s design from four years ago looks nothing like the cup’s design from this year.
Apparently, puberty didn’t take its toll too positively on this nationwide known little guy.
Buyers and consumers are outraged that the cup shows no symbolization of Christmas. The cups simplicity has taken a turn for the worse.
Vice president of design and content, Jeffrey Fields, claims that “Starbucks has become a place of sanctuary during the holidays”. He explains, “We’re embracing the simplicity and the quietness of it. It’s a more open way to usher in the holiday.”
Starbuck’s claims that their newest edition to the holiday cup gang is oriented to allow consumers to “tell Christmas in their own way”. The cup is to be seen as a “blank canvas” for Starbuck’s loyal customers.
What are your thoughts on all of this controversy? Am I the only one who thinks there are bigger things to worry about in the world than what type of design Starbucks is presenting on their cups?