Starbucks Red Cup Controversy

Starbucks Red Cup Controversy- sincerelykenz

For those of you who haven’t seen it plastered all over social media, apparently Starbucks is getting quite a bit of trouble from their new “holiday” cups.

 

Aside from holding your dearly beloved Pike Roast coffee, Starbuck’s cups also symbolize much more when it comes to the holiday season. Consumers are outraged about Starbuck’s newest cup design, which is evidently different from their past designs.

 

Let’s take a quick look at Starbuck’s holiday cup designs from a few years back:

Starbucks Red Cup Controversy- sincerelykenz

Pictured above, you can see the Starbuck’s holiday cup’s transformation throughout the years. It’s clearly evident that the cup’s design from four years ago looks nothing like the cup’s design from this year.

 

Apparently, puberty didn’t take its toll too positively on this nationwide known little guy.

 

Buyers and consumers are outraged that the cup shows no symbolization of Christmas. The cups simplicity has taken a turn for the worse.

 

Vice president of design and content, Jeffrey Fields, claims that “Starbucks has become a place of sanctuary during the holidays”. He explains, “We’re embracing the simplicity and the quietness of it. It’s a more open way to usher in the holiday.”

 

Starbuck’s claims that their newest edition to the holiday cup gang is oriented to allow consumers to “tell Christmas in their own way”. The cup is to be seen as a “blank canvas” for Starbuck’s loyal customers.

Starbucks Red Cup Controversy- sincerelykenz

What are your thoughts on all of this controversy? Am I the only one who thinks there are bigger things to worry about in the world than what type of design Starbucks is presenting on their cups?

 

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  • Rob Dudley

    Preach! xoxo <3 🙂

  • Biana Perez

    I thought it was so bizarre and really something so inconsequential for people to even worry about – so many more important things out there! xo, Biana –BlovedBoston

  • rae

    Although there is something to be said for creating a cup that is a bit more universal and inclusive to those who do not celebrate Christmas at this time of year, part of me wonders if the design department just got lady and said, “sod it, let’s just do solid cups this year” lol.

    Rae | Love from Berlin